Sales training in Moscow
On January 24th and 25th 2012 an extensive training for the launch of two new products, Prostatonin® and Seresis®, was held in Moscow.
Prostatonin® is a combination of two standardised extracts, Pygeum africanum (PY102) and Urtica dioica (UR102), actively promoting the relief of the symptoms of early, medically confirmed benign prostatic hyperplasia (enlargement of the prostate gland). The product’s quality, safety and efficacy are scientifically proven and the product itself is successfully sold for more than 10 years worldwide.
Seresis® is a powerful combination of antioxidants ensuring optimal protection against harmful free radicals. Seresis® contains natural extracts of Tomato and Grape seeds, Vitamins E and C, Beta-carotene and Selenium: its strength lies in offering consumers’ a double-powerful protection inside and outside the body.
A sales team of 30 delegates, including Regional Sales Manager and Key Account Managers coming from Moscow and St. Petersburg attended the event. The training was based on the marketing and sales aspects of the two products, enhancing the products’ strengths and capabilities in improving consumer’s quality of life, in particular for the cure of BPH for Prostatonin® and in providing antioxidant protection to the skin with Seresis®.
The training highlighted the rising opportunities in the area of Benign Prostatic Hyperplasia (BPH) and in the skin’s protection, the key product features and benefits, the science as the base of product’s quality and efficacy and a successful marketing comparison versus local and well known competitors. People’s comprehension was ensured by a long session of Questions and Answers coupled with the strong, positive impression given by the extensive support of the local marketing and sales activities that will be carried out along 2012 jointly with Ginsana SA.
The two day training session was also a useful occasion to refresh on the company and its ambitious goals, as further launches are planned during 2012 and 2013.
Last but not least, this event represented once again the perfect, mutually satisfying collaboration between the Swiss company Ginsana and the Russian Company Transatlantic.
